Growing concerns about public health, societal issues and environmental sustainability encourage government to constantly examine the regulation of different consumer goods. Measures include restrictions on advertising, labelling and special taxes on products such as soft drinks, alcohol, and processed food. Keeping abreast of regulatory change is therefore a key challenge for any organisations operating within the industry. 

Post-Brexit changes create additional challenges for the industry. As well as having strong links to European markets, a large proportion of the sector’s regulatory and legal framework is based on EU Directives. 

Brevia Consulting offers clients within the FMCG sector straightforward political and communications support to help understand the political environment in which they operate, develop strong messages, and undertake effective stakeholder engagement.