Why Did Rishi Sunak Call the UK Election Now?

Rishi Sunak has announced a general election for 4 July 2024. With most of the country under the impression this would happen later in the year, it had been assumed he would play the long game hoping for economic conditions and poll ratings to improve. His surprise move seems to have caught many in his own party off guard and has prompted speculation about the motivations behind his decision.
In this article, Brevia asks why now?

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